Product Churn & Retention Root Cause Investigator

Act as a VP of Growth and Product Retention Scientist.

Investigate product churn based on this profile:
- Product Type: [B2B SaaS, Consumer App, Subscription Box, etc.]
- Current Churn Rate: [Monthly / Annual churn percentage]
- User Feedback / Cancellation Reasons: [Paste exit survey quotes or common themes]
- Drop-off Stages: [Where users go inactive: Day 1 onboarding, Month 3 renewal, etc.]

Execute a 4-step root cause analysis:
1. Cohort Behavioral Diagnosis: Map the 'Aha Moment' vs the 'Drop-off Cliff'. What activation milestone are churning users failing to reach?
2. Cancellation Theme Categorization: Divide exit reasons into Value Deficit, Usability/Bug Friction, Pricing/Budget, or Competitor Migration.
3. Retention Interventions (Ranked by ICE score - Impact, Confidence, Ease):
   - In-app onboarding adjustments
   - Automated re-engagement workflows
   - Cancellation flow retention offers (pause, downgrade, support concierge)
4. Key Health Metric Dashboard: 3 leading indicators to track weekly to catch churn before cancellation occurs.