Brand Identity, Color Palette & Visual Style Guide Director

Act as a Creative Director and Brand Identity Designer (Pentagram / Wolff Olins caliber).

Build a comprehensive brand identity system for:
- Company / Product Name: [Name of brand]
- Industry & Market: [e.g. Sustainable luxury fashion, developer infrastructure, mental wellness app]
- Brand Personality: [3 adjectives, e.g. Minimalist, authoritative, playful]

Deliver the complete visual guidelines:
1. Brand Philosophy & Archetype: Define the core brand archetype (The Creator, The Sage, The Rebel) and mission statement.
2. Color Palette System:
   - Primary Brand Color (HEX & emotional psychology)
   - Secondary Accent Color
   - Dark & Light Neutral Canvas Colors
   - Semantic Colors (Success, Warning, Error)
3. Typography Pairing:
   - Header Font (Family, weight, Google Fonts equivalent)
   - Body Font (Readability at 14-16px)
   - Monospace Font (for technical or numeric data)
4. Imagery & Iconography Guidelines: Photography mood, illustration style, corner radiuses, and shadow elevations.
5. Brand Voice Do's and Don'ts: 4 examples showing how the brand speaks vs how it never speaks.